Spirit Earth Holistics launched a new logo and website in 2022.
We worked with Katie Wilhelm, an Indigenous designer and marketing consultant.
The new logo is a clean and elegant design that speaks to the beauty side of the business and has some special features.
The woman with the feather and branded hair design symbolize roots and water while referencing the original logo elements.
The design includes a reference to Iroquion glyphs symbolizing water and land.
The new design uses the primary brand colours from the original logo.
The font used in the new logo design is called “New Spirit”, a clear reference to the name of the company.
"It’s been a wonderful experience working with Katie so far! We were beyond excited to find an Indigenous designer and marketing consultant to work with our company Spirit Earth Holistics.
Katie was able to pull in our reason, our mission and what stand for as an Indigenous company.
We are extremely happy with the rebranding of Spirit Earth Holistics."